Kinderland has unveiled a refreshed brand logo, in its first rebrand in more than 25 years.

The refresh is timely and significant as it reinforces Kinderland’s commitment and positioning as the leader in early childhood education.

The refreshed visual identity features an updated logo and a holistic K.I.N.D.E.R. Wheel icon to showcase its emphasis on being professional, progressive and holistic in providing the best in preschool learning and infant care.

The Refreshed Kinderland Logo

The outward-pointing leaves that spread its influence.

Cleaner lines depict clarity in its vision. The playful, vibrant font lends a modern treatment that appeals to a young audience.

The lifelong love for knowledge and creativity, as depicted by the confident children with the book and musical instrument, epitomises the importance of a balanced, well-rounded education in their golden foundational years.

The musical icon also pays homage to the successful and unique music-infused curriculum of Kinderland that strongly develops creativity and literary expression.

Vision & Mission

At the heart of Kinderland’s vision is to ground each child with a strong foundation and mindset that will stretch them far and wide.

K.I.N.D.E.R. Curriculum

Through the holistic K.I.N.D.E.R. curriculum of total immersion across multi-disciplinary ‘lands’, the Kinderland children will be engaged learners.

Kinderland children will grow to be global citizens with a heart, who care about what happens in the world and want to contribute in their own unique ways. Through the K.I.N.D.E.R. curriculum, they will develop whole brain skills, honing them to be curious, creative, capable, confident, caring and communicative. Diverse skills that will take them further in life.

Bigger Worldview

To thrive, the children of tomorrow needs to have a bigger worldview, and be plugged into what’s happening in the world to expand their horizons. According to Mr Seet Lee Kiang, General Manager, Kinderland Educare Services, “Kinderland’s objective is to capture the ethos and value through this refreshed branding. The dynamic new images with its clear and modern design convey the limitless imagination and potential within each child to grow their talent to the full. Kinderland provides that holistic education that ultimately empowers our children to be well-adjusted, socially connected and socially conscious individuals, ready for the future challenges of the global digital world.”

The brand uplift will be rolled out in phases, covering communication touchpoints in more than 60 Kinderland centres in Singapore and Asia.

Do Big Things
With Little Minds
Kinderland. Empowering Young Minds for Over 40 Years

*S.T.R.E.A.M. stands for Science, Technology, Reading & wRiting, Engineering, Arts, Maths