As part of its year-end Corporate Social Responsibility (CSR) initiative, more than 1100 preschoolers and their families, teachers and HQ staff from Kinderland came together to prepare over 2000 gift packs worth an estimated $12,000, for seniors at Lions Befrienders (LB). This project is a continuation from ECDA’s Start Small, Dream Big (SSDB) initiative held in September 2020, where Kinderland donated 600 hand-sewn masks to the seniors.

Our children from Kinderland Preschool @ Choa Chu Kang (Beside Lot One) with the items generously contributed by parents.

Each gift pack contains basic essential items that are commonly needed among this vulnerable group, such as hot drink sachets (coffee/tea/Milo), biscuits, medicated oil, pain relief patches and a face towel.

A personal heart-warming touch is added to the care packs with greeting cards handmade by the children at Kinderland, which replaces the lack of physical interaction they have with the seniors through their performances at LB’s senior activity centres in the past years.

The cards were handmade with love as children from Kinderland Preschool @ Yio Chu Kang pen down festive greetings for the seniors.

Our Kinderland child was proud of his handmade card which, will be sent to the seniors at LB.

Through the three years of partnership with LB, Kinderland has always inculcated compassion through community service. With the seniors at risk of social isolation, the initiative seeks to reach out and bring them some year-end festive joy.

Mr Seet Lee Kiang, General Manager of Kinderland presenting Ms Karen Wee, Deputy Executive Director of Lions Befriender and a LB senior with the gift packs

The seniors at Lions Befrienders were elated to receive the gift packs made with love by our Kinderland children.

It has been a very tough year for each and every one of us, due to the pandemic and the safe measures to curb it. This is even more so for our senior friends at LB, who are often alone and have limited or no family support. Amidst this challenging time of the COVID-19 pandemic, we continue to care for them, and hope this initiative brings cheer and assurance to them that they are not alone nor forgotten.